Case study / Domus Lighting / Ecommerce
Domus Lighting: B2B Website Design for Australia’s Trusted Lighting Brand
Previous case studyFor over 50 years, Domus Lighting has been a leader in innovative, high-quality lighting solutions across Australia. Known for reliability, design excellence, and energy efficiency, Domus has built a strong reputation among retailers and wholesalers.
But while the business had grown and evolved, their website hadn’t kept pace. It no longer reflected the brand’s standing, innovation, or the scale of products and expertise behind it. The goal was clear – create a digital platform that captures Domus Lighting’s legacy, technical depth, and commitment to quality, while also making it a powerful tool for their customers.
The Challenge
Domus Lighting serves a diverse mix of users – from electricians and wholesalers to architects and designers. Each group visits the site for different reasons, whether it’s checking specs, looking for inspiration, or getting technical details for a project.
The previous website struggled to support all these needs at once. It didn’t provide live stock data or pricing for trade customers, and managing content in the backend was slow and clunky. The goal was to build a website that worked smarter – one that could handle complexity behind the scenes while keeping things effortless for the user.
The Approach
We started with a deep discovery process to understand Domus’s audiences – from trade professionals to curious end consumers and how each uses the site differently. We designed the interface to feel clean, structured, and premium, reflecting Domus’s professionalism and longevity while making navigation effortless.
The new website was built on WordPress, using a custom architecture with advanced integrations to handle complex data and user experiences. A tiered user system was implemented to cater to different access levels.
Features
- User-Specific Access Levels : Different users see what’s relevant to them, from professional users to account holders. This creates a smoother, more personal experience for everyone. Account holders can also view pricing and stock availability through a real-time Business Central API integration.
- Account Dashboard : A dedicated workspace for account holders to manage everything in one place. Users can save resources, create projects, and organise products by room. They can also invite others to collaborate and request a quote for the entire project, making the process faster and more connected.
- Resources : A central library for spec sheets, catalogues, and technical documents. It helps customers find what they need quickly while reducing repetitive admin work for the Domus team.
- Wishlist : Lets users save products they like, revisit them later, and request quotes directly. This turns casual browsing into genuine leads.
- Product Filters : Smart filtering helps customers find the right product in seconds, whether they are searching by category, sub category or attribute.
- Enhanced Search : An improved search experience powered by Algolia that lets users instantly find products, resources, or blog articles all from one place.
- Future-Ready CMS : A flexible modular CMS built with ACF that gives the Domus team full control to update, customize, and expand their website as the business grows.
Integrations
Under the hood, several powerful tools were integrated to elevate functionality:
- Business Central API to connect the website directly to Domus’s internal system, showing live stock levels and accurate pricing.
- Algolia Search for lightning-fast product and resource filtering.
- HubSpot for newsletter sign-ups and lead nurturing.
- A custom Hotspot Plugin that allows admins to tag products directly on lifestyle imagery.
- Gravity Forms for flexible enquiries and quote requests.
The Outcome
The new Domus Lighting website is both a digital showroom and a business tool – bringing together design inspiration, technical depth, and real-time functionality in one seamless platform.
Customers can easily browse, learn, and connect with the brand, while wholesalers and professionals have everything they need at their fingertips. Behind the scenes, the Domus team can manage data, content, and user access effortlessly.
The result is a website that truly reflects the brand’s stature – intelligent, refined, and built to illuminate every type of customer journey.
